A step-by-step tool for indie authors to calculate the true cost of acquiring a reader from Facebook ads — including Kindle Unlimited page reads.
1
Decide on your date range
Choose the time period you want to analyse. The minimum recommended range depends on your ad budget — typically at least two weeks, but you can go back as far as six months for a bigger picture view.
⚠ Important: The exact same date range must be used when downloading all three reports below. If the dates don't match, your numbers will be off.
2
Download and upload your three reports
Watch the videos below to see how to export each report, then drop all three files into the box at once. The tool will automatically detect which file is which.